Share your co-creation initiative(s)….

This year there will be a new edition of the CCA Co-creation Awards. On November 22nd, the winner of the second edition of the Co-creation Awards will be announced.

For this edition we involve ‘the crowd’ in the complete nomination process, from uploading favourite initiatives on the Linkedin group CCA Co-creation Awards, to the final vote for the overall winner of this year.

Do you know great, exciting and cool co-creation initiatives?

We defined different categories and created a long-list with initiatives.

1. Check the category definitions to see whether your initiative is a customization, community or crowdsourcing initiative.
2. Check whether your initiative is already on the long-list.
3. If it is not….share your initiative by posting the case title, brand & year of launch on the CCA co-creation Awards Linked-in Group

Category definitions & Long-list

Definition
An initiative where the customer has the ability to configure a product or service selecting between predefined variables or by adding own content. Therefore, the customer has the opportunity to transform a standard product into an unique, personalized product.

Characteristics
Co-creation facilitation: customization tooling
Typical outcome: personalized product or service as desired outcome, additional value of customization targeted at narrow target group or individual

Selection criteria
Features & possibilities of customization tooling
Level of personalization (e.g. number of product variables) vs. scale of market
Success of customization initiative (amount of website views, amount of products sold)

Definition
An open call from a firm to the collective intelligence of “the crowd” to complete a task, a solution to a problem, within a selected time span.

Characteristics
Co-creation facilitation: specific assignment/challenge, a set timeframe for the initiative, jury process in place for selection process
Typical outcome: the solution is implemented to provide benefits for all participants or all customers

Selection criteria
Amount of products actually produced or ideas / services implemented
Success of the crowdsourcing initiative (amount of website views, amount of participants, amount of products sold)
Involvement and number of participants (idea / voting / discussion)



Definition
A group of people with similar goals or interests connect to work towards a common good. By contributing
in ongoing, new forums and challenges, the community continuously creates user generated content in a peer2peer environment.


Characteristics
Co-creation facilitation: ‘Soft’ facilitation, moderator, centered around and structured by goals, topics or themes, high level of self-sustainability, open timeframe, no specific assignment/challenge
Typical outcome: the joy of the process itself, rather than the outcome of a specific product (fun, altruism, belonging to group of enthusiasts, showing capabilities), Instant peer2peer help from honest source

Selection criteria
Impact of the community (number of community members, value of information for organization, number of break through insights)

Results of the Global Co-creation Survey 2010

Last year we conducted a Global Co-creation Survey to create a snapshot of the current co-creation landscape.

Practical guidelines
Although the majority of the participants expects co-creation to play a major role in the achievement of their future innovation and marketing success, managers also state to have difficulties implementing it due to insufficient internal knowledge or the priority of solving day-to-day issues. We already experienced this in practice, but this survey has provided more in-depth insights in the challenges a company with co-creation ambitions faces. The report contains ‘current state’ facts & figures, but also some practical guidelines on how to start a co-creation initiative or assess your activities done so far in this field.

The next level
Co-creation has clearly developed ‘beyond the hype’. At the moment there is sufficient proof and knowledge available to start a pilot project or take current co-creation projects to the next level. Besides that most consumers/customers are getting used to -or even expect!- to collaborate with companies in some of their processes. This report will support you with your next steps in co-creation.

Contact me for the full report

Beyond the hype...

Taking the next steps in co-creation with more than 20 different speakers



Co-creation?
Co-Creation is a form of market or business strategy to involve a third party, such as your customers or partners, to (a part of) the innovation process of a product or service. The aim is to create value together, by improving products or services or by generating new ideas and insights. Nowadays, many companies us co-creation to boost their innovation. Co-creation is therefore not just another hype, but proved to be a strategy to innovate successfully.

Event Programme
The second Co-creation Event is a full day event on September 29 at the HTC Campus in Eindhoven, the Netherlands. This event offers you keynote speakers and workshops of various companies and organizations that use co-creation or facilitate co-creation. One of the keynote speakers is Nick Coates, Research Director at the international co-creation company Promise.
An overview of just a few organisations that will host a workshop: Insites Consulting, SmartSystem, Jan Willem Alphenaar, RedesignMe, Funnelvision, TNO, CrowdAboutNow, Syntens, Board of Innovation and Capgemini Consulting.

The varied programme offers something for everyone: from the latest developments in the field, co-creation strategies and the value of co-creation to practical implementation steps and cases. Whether you are an expert in co-creation, or just started to explore the co-creation possibilities, this is a programme you can’t miss!

Co-Creation Association
The event is an initiative of the recently founded Co-Creation Association (CCA), of which I'm a co-founder. The CCA has the aim to boost the growth and professionalization of co-creation as a discipline. During the event, the CCA will officially present itself.

Got curious?
You can register here